A recent YouTube video ad for ink correction fluid brand Tipp-Ex allows offers a custom, interactive experience to viewers based on the product’s key functionality – allowing you to correct your original intention, or to change your mind. The video’s co-protagonist – a hunter/camper – is about to shoot a bear at his campsite, when [...]

I've been in the interactive game since the beginning, which is actually not so long ago. I can vividly remember when Amazon.com was the benchmark for success in e-commerce. Every one of our clients looked up to Amazon as the model for customer experience and a beacon of innovation. What happened to them? Today is December 22 and I'm nervous (actually panicked) because half of my stuff is not here. In fact I'm so disturbed by this I may actually get in my car and drive to the mall, which is something I literally have avoided the last five years running. Yes, I'm that guy who does 100% of their holiday shopping online, or I should now rephrase I WAS. It's beginning to feel that heading o the store may be better at this point than lurking around the neighborhood trying to get a glimpse of that shiny UPS truck. Wish me luck.