News Articles

19/12/2011

MediaPost - Buyers Seek Deals With Mobile Devices

They may have paid a pretty penny for smartphones, iPhones, tablets and other mobile toys, but Americans are relying on the devices to serve as high-tech divining rods for bargains and year-end deals.

http://www.sapient.com/en-ca/news/news-articles/a1872.html

12/10/2011

Direct Marketing News - Malcolm Gladwell: It's better to innovate than invent

Rather than being the first to create or engage a technology, often it is more advantageous to be third in line and capitalize on predecessors' successes and failures, said The New York Times best-selling author Malcolm Gladwell during digital agency SapientNitro's “Idea Engineer Exchange” in New York.

http://www.sapient.com/en-ca/news/news-articles/a1893.html

01/10/2011

Managed Health Care Executive - Gain Insight into Member Needs with Social Media Tools

Social media, today's emerging connector of people and information, began as a one-way street, but all that is changing.

http://www.sapient.com/en-ca/news/news-articles/a1827.html

26/09/2011

Clearing & Settlement - The Long Game

The cost/benefit analysis for the migration of OTC derivatives to on-exchange trading and central counterparty (CCP) clearing is far from compelling for institutional investors at present, but Chris Ekonomidis, director, Sapient Global Markets, says there may be long-term advantages.

http://www.sapient.com/en-ca/news/news-articles/a1859.html

21/09/2011

Fed Tech "BisNow" - Tech Women Unite

We gathered some of the smartest women executives in tech yesterday morning in Falls Church for insight on the future of federal contracting.

http://www.sapient.com/en-ca/news/news-articles/a1860.html

08/09/2011

Direct Marketing News - SapientNitro boosts direct response with DAD deal

SapientNitro has acquired DAD, a digital and direct marketing agency, in a deal worth about $42 million.

http://www.sapient.com/en-ca/news/news-articles/a1830.html

07/09/2011

Adweek - The Spot: Old School Sneakers

Foot Locker goes back—way back—to school with an assist from Sir Isaac Newton and the Wright brothers

http://www.sapient.com/en-ca/news/news-articles/a1846.html

25/08/2011

The Next Web - Interview with SapientNitro: Identifying real-time opportunities in social media

As in-real-life marketing blurs with in real-time-online marketing, Nathaniel Perez, Head of Social Experience at SapientNitro, is in a unique position to elucidate how brands connect with consumers across digital, physical and social worlds and fundamentally alter the brand-consumer relationship.

http://www.sapient.com/en-ca/news/news-articles/a1845.html

23/08/2011

Fast Company - Four Things Zuckerberg Should Tell Marketers...And One He Wouldn't

As brands have grown their social audiences and slowly learned to measure their value, they now face a tougher task, which is to focus on their ability to retain and interest.

http://www.sapient.com/en-ca/news/news-articles/a1836.html

19/08/2011

StarTribune - For Target.com, online reboot is 'only the first step'

Target Corp. said it will relaunch its website sometime next week, in time for the key holiday shopping season.

http://www.sapient.com/en-ca/news/news-articles/a1834.html

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