News Articles

4/1/2010

Reuters - Blogonomics: Monetizing Passion

In my continuing attempt to come up with bright ideas for how bloggers can turn traffic, readers, and influence into money, I met this morning with interactive marketing executive Gaston Legorburu of SapientNitro.

http://www.sapient.com/en-us/News/News-Articles/a1371.html

3/30/2010

The New York Times - Marketers in Warm-Up for World Cup

The campaign, which carries the theme “Keep playing,” is the first work for Powerade from the SapientNitro unit of the Sapient Corporation, which was recently named the worldwide digital agency for the brand. SapientNitro is also creating the nondigital elements of the campaign like the TV, print and outdoor ads.

http://www.sapient.com/en-us/News/News-Articles/a1385.html

3/15/2010

Media Week - Auto Trader's new app reads car number plates

Auto Trader, the car brand owned by Trader Media Group, has released an iPhone app that uses image recognition technology to read car number plates.

http://www.sapient.com/en-us/News/News-Articles/a1389.html

3/8/2010

Wall Street Transcript - Interview with CEO Alan Herrick

Sapient CEO Alan Herrick talks about the history of Sapient, its evolution, changing customer behavior paradigms, and the role of technology as the big disruptor.

http://www.sapient.com/en-us/News/News-Articles/a1411.html

3/5/2010

Northeast Executive - SapientNitro: Joining Forces

After an acquisition and merger in 2009, this advertising agency increased its digital presence, enhancing traditional services and making clients very happy, says Kathy Delaney.

http://www.sapient.com/en-us/News/News-Articles/a1412.html

2/19/2010

AdWeek - SapientNitro Adds Chrysler Digital

SapientNitro has bested longtime incumbent Organic to win lead digital duties for Chrysler, including the Dodge, Jeep and Ram nameplates.

http://www.sapient.com/en-us/News/News-Articles/a1386.html

2/18/2010

AdvertisingAge - Chrysler Preps Shift of Digital Duties to SapientNitro

Chrysler is prepping to name SapientNitro its digital agency of record for all automotive brands, replacing Omnicom Group's Organic, executives familiar with the matter say.

http://www.sapient.com/en-us/News/News-Articles/a1372.html

1/29/2010

BrandWeek - ConAgra Cooks Up New Healthy Choice Varieties

ConAgra Foods has expanded its Healthy Choice line with 11 fresh varieties, and to promote the products, the food giant is running a TV spot starring actresses Julia Louis-Dreyfus (Seinfeld) and Jane Lynch (Glee).

http://www.sapient.com/en-us/News/News-Articles/a1374.html

1/4/2010

Think Differently: Update Your Stats to Unlock Outcomes

What began as an innovation for fighting crime in New York City has matured into a powerful framework applicable to functions across multiple government agencies. The CompStat model has proven to be far more than merely an effective crime-fighting tool. It is a fungible management method that has blossomed into a promising and effective means of managing organizational, municipal, and regional per

http://www.sapient.com/en-us/News/News-Articles/a1348.html

12/7/2009

Brand Week - 1-800-Flowers Spreads ‘Warm, Fuzzy’ Feeling

With the help of SapientNitro, 1-800-Flowers.com has unveiled a holiday campaign that plays up the tender feeling consumers get from receiving flowers.

http://www.sapient.com/en-us/News/News-Articles/a1356.html

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