News Articles

5/18/2010

The Boston Globe - Globe 100 Top Service Companies

The front of the Coke machine in the Sapient lobby looks more like a large, vertical, flat-panel video touchscreen than a traditional vending machine. To buy a soda, you use your finger to interact with layers of swirling digital graphics and giant virtual bottles.

http://www.sapient.com/en-us/news/news-articles/a1462.html

5/17/2010

BestAdsOnTV.com – Foot Locker: Spank

Developed by SapientNitro London to amplify and reflect Foot Locker’s passion for sneakers, this film builds a bond with fellow sneaker lovers, in a slightly saucy way.

http://www.sapient.com/en-us/news/news-articles/a1461.html

5/17/2010

USA TODAY - Several San Francisco airport limos not properly licensed

In a joint venture, Denver International Airport, marketing company SapientNitro and aviation consulting firm SH&E have introduced an iPhone app, goHow Airport, that allows users to track flights, receive flight status alerts, security line wait times and search airport amenities.

http://www.sapient.com/en-us/news/news-articles/a1478.html

5/10/2010

Brandweek - Born-Again Ads

David Hewitt, mobile practice lead and cd for the Southeast region at SapientNitro, calls it "the most compelling mini-media consumption device" there is. Advertising on it, he adds, is as much about reaching the early influencers as it is about the buzz. "A lot of clients are using this as a first-to-market opportunity," says Hewitt.

http://www.sapient.com/en-us/news/news-articles/a1463.html

5/1/2010

MediaPost.com - Why Size Matters

Forget Lee Clow. Creative directors looking for inspiration these days might instead turn to Godfrey Lundberg, an early 20th-century engraver who famously carved The Lord's Prayer on the head of a pin.

http://www.sapient.com/en-us/news/news-articles/a1477.html

4/30/2010

DMNews - Agencies position for the rebound

Marketing budgets were slashed in the recession, which led to reduced agency headcount and a strong focus on ROI. Agency leaders look to innovation and recovery for growth.

http://www.sapient.com/en-us/news/news-articles/a1470.html

4/29/2010

Contagious – Powerade / The Never-Ending Game

Powerade’s campaign as official drink for players at the FIFA World Cup aims to bring the brand and its association with sporting endurance to the fore through digital.

http://www.sapient.com/en-us/news/news-articles/a1479.html

4/21/2010

Ad Age - IPad Poised to Revolutionize Retail Industry

NEW YORK (AdAge.com) -- In the first weeks of the iPad launch, retailers have been largely left out of the conversation. But industry executives believe the device could have a major impact on everything from retailers' catalogs to e-commerce to enhancing the in-store experience.

http://www.sapient.com/en-us/news/news-articles/a1458.html

4/20/2010

DigitalSignageToday.com - KioskCom/DSS: Digital signage content show & tell with Mickey Mouse

When designing digital signage content, ad creators might not even think about whether Mickey Mouse and the word "blood" could go on the same screen or not — though it does seem a bit obvious in hindsight — but that’s exactly the kind of problem that does in fact crop up.

http://www.sapient.com/en-us/news/news-articles/a1476.html

4/20/2010

Creativityonline.com - Coca-Cola: The Longest Celebration

Can you do a Roger Milla? Coca-Cola asks the general public to channel its Roger Milla in this new online effort promoting the 2010 World Cup.

http://www.sapient.com/en-us/news/news-articles/a1465.html

english

Media Contacts

Alliances

Connect

CONTACT US

Global Markets

Government Services

ENGLISH

GERMAN